Digital Marketing 101
Digital marketing is a broad term for marketing that is done through electronic means. There are many types of digital marketing and most of these you will probably already use and understand. However, there are a few tactics for using them to be more effective and provide greater value for your business.
These days, we’re all on social media, so it’s no surprise that many businesses invest in being on top of our feeds. Social media is an excellent tool for speaking directly to your customers and for growing loyalty in your brand. Getting the most out of social media means being active on the right platform for your business. It’s also worth noting that every business doesn’t need to be on every platform. Understand where your target market spends their time and start there.
Search Engine Optimisation (SEO)
SEO is adding information to your website to make it easier for a search engine to rank. If you find that your website isn’t getting the number of visits you’re expecting, the problem could be your SEO. Having the correct keywords to use will help your website rank higher and increase organic visits.
Search Engine Marketing (SEM)
SEM is paying a search engine to list your website higher in the results. Having the right keywords is very important when using SEM, as now you’re paying when a person to clicks through to your website. If your content does not match the search result perfectly, you may see a high bounce rate and lower sales.
Having fresh and updated content can keep your website higher in the rankings. Newer content helps build trust with customers. If you compare an article that is four years old to something published last month, which seems more relevant?
Delivering content directly to your customers via email is a fantastic way to generate repeat business. Once you have done the hard work of getting the first sale, email can keep them coming back for more.