Outsourced Tourism Manager

Marketing Support | Industry Engagement | Product & Packaging

Marketing Support

Do you need the support to grow your tourism business, but don't know how to get the message out there?

Imagine having a marketing executive supporting your business,
without the fulltime salary.

Squeezy supports tourism businesses to provide outsourced marketing support for growth in both the domestic and international markets.

We get our hands dirty, and understand both digital and traditional marketing which means that you get the results you need, without the salary of a marketing manager in your team.

Treat Squeezy as your go-to for everything marketing where we will work with you on setting your marketing budget, and ensure that you get the results you are looking for. Whether we are working with a six figure or shoe-string budget, there is one thing that is consistent – we work with you to achieve the best return on investment.

We work with clients of all levels and can provide you the direction to ensure that your marketing strategy is aligned to your goals. Whether it is filling your accommodation rooms, or getting bums on seats – we understand business.

Industry Engagement

We support tourism operators to build capacity, and reach untapped opportunities through our existing industry partnerships to leverage growth.

Being relevant in the tourism industry positions your product for growth.

Squeezy has developed a number of great relationships with organisation such as Tourism Australia, the South Australian Tourism Commission and regional tourism organisations to support our operators to leverage opportunities available for promotion and engagement.

Whether it is positioning your product through a sales update, aligning campaign opportunities to campaign activity on a broader scale, through to ensuring that your product is relevant for both direct to consumer and trade campaigns.

We support operators through product development to ensure that there is alignment through the experience development offering, and provide recommendations for contracting through domestic and international trade partners.

Squeezy provides a representation service and achieves results when working with partners to grow the tourism visitor economy.

Product & Packaging

We support tourism operators and regional tourism organisations to develop packages and experiences which encourage visitors to stay longer, and spend more.

Collaborating with others drives demand for visitation and increased spend.

The every day visitor is looking for tourism experiences that spark and interest for visitation to the region. Tourism operators alone develop experiences which align to key visitor markets, however in many cases – their marketing power is limited to their own distinct customer group.

By collaborating with other tourism operators to develop itineraries and packaged product for sale is important as it widens the communication opportunity for your product to be found.

This is often questioned as to whether it is a risk of loosing the client to another competing product in the region. By seeing packaging and collaboration as an opportunity rather than a risk, it allows your business to be featured through marketing and communication channels that you wouldn’t have otherwise reached.

By developing a collaborative product, the involved operators share the marketing assets within their network, and it allows for much greater reach, and shared revenue for the collective, in turn increasing the visitor length of stay.

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