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Packaging & Collaboration

Developing packages in the tourism industry provides opportunity to drive demand for sale through direct and trade partners.

Collaborate with others to drive demand

Travellers in the current market are looking for visitor experiences that will allow for a number of unique products to be experienced whilst visiting an area. Understanding how to package tourism product is a fundamental when proposing itineraries for trade partners, media familiarisation visits and general visitors.

Collaborating with other operators can be challenging as there are often questions asked like:

  • How will we jointly market the product?
  • Which operator will collect and disperse the funds of the sale?
  • How will cancellations be managed?
  • Will trade partners be able to sell the itinerary?

Online booking systems such as Rezdy and Fare Harbor make it easy for attractions and tour companies to distribute product with 24/7 live inventory available. For acommodation operators, systems such as Little Hotellier, RMS and Guest Point make it easy to on-sell inventory which allows for packaging to happen.

Monarto Safari Park

Lions 360, Monarto Safari Park

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