Collaborating with others drives demand for visitation and increased spend.
The every day visitor is looking for tourism experiences that spark and interest for visitation to the region. Tourism operators alone develop experiences which align to key visitor markets, however in many cases – their marketing power is limited to their own distinct customer group.
By collaborating with other tourism operators to develop itineraries and packaged product for sale is important as it widens the communication opportunity for your product to be found.
This is often questioned as to whether it is a risk of loosing the client to another competing product in the region. By seeing packaging and collaboration as an opportunity rather than a risk, it allows your business to be featured through marketing and communication channels that you wouldn’t have otherwise reached.
By developing a collaborative product, the involved operators share the marketing assets within their network, and it allows for much greater reach, and shared revenue for the collective, in turn increasing the visitor length of stay.