Setting your product price is one of the most important elements to ensure you are competitive in the market
Delivering the cheapest or most affordable experience is not always the most desirable option for customers, as the savvy traveller is looking for money can’t buy experiences that provide great value for money.
Whether targeting domestic or international visitors, it is important to ensure that your rates allow for at least 25% commission to be offered on all products sold, which will allow for the distribution of product in the global system. It provides opportunity for promotion through a number of channels including through inbound tour operators.
When setting your price, it is important to consider the costs of operation in detail, with both fixed and variable costs factored into the process.
Register below to access an online learning module on product and pricing – and use the online interactive product calculator to outline your nett rates for distribution.