Take it from a Copywriter
Writing is not everyone’s cup of tea, it can be so easy to get bogged down and give up half way through. But, writing should be easy, it’s the same as speaking, right? Well not quite, but there are a few tips that can help get you over the line and back to doing what you do best.
Always remember you are telling a story, imagine yourself sitting down with a friend and retelling something funny that happened at work. All stories follow a certain structure; beginning, middle and end. Sometimes the end can be hard to find, but we all get there eventually. You don’t need to be a wordsmith, often the bare bones are enough –then if you’d like someone else can take the reins and finish the race for you.
Keep to the Point
Going off topic is the fastest way to lose a reader. They came to your website for a reason, so stick to it! Before you start writing, sketch out a plan for the content. The first point should always be, what is this about? Break the topic into sections and if one part becomes too large consider creating a new article;you can always link to it later.
People like to read new and interesting articles. Keeping your work original, and in your specific voice, is the best way to engage an audience. Speak directly to them and don’t bury them with jargon; there’s a reason we have the saying Keep It Simple Simon!
Most people think of grammar as a bunch of confusing rules. But, grammar is largely style and spelling. Is your voice consistent and active? Check your spelling, especially for easy to misuse words, such as there, their and they’re. For the best results get a professional to check it for you.
Creating engaging content for your website can be easy and rewarding. Be yourself, natural and truthful. Tell a good story and you will be rewarded with solid readership, that can lead to a loyal customer base and increased sales.