How is your wine flight different to the next?
Cellar Doors are evolving especially with the introduction of paid tasting flights, it is an opportunity to look outside of the box to develop unique wine tourism experience that encourage visitors to stay a little longer, and learn more about the wine brand.
Tourism provides a great opportunity to build brand advocacy and a chance to learn more about the tasting notes of your flight.
Whether it is a cellar door guided tasting, or a behind the scenes tour of the vineyard with the chief winemaker – providing money can’t buy experiences encourages visitors to become long-term brand advocates.
Tasting flights are a great way to introduce a paid tourism experience to your cellar door. It is always best to match your wine to food whether that be cheese, chocolate or savoury platter small goods.
Ensure that the wine pairings tell a story and connect with the brand as it will often be one of the key elements which influence a visitor to purchase a case, delivered direct to their front door.